FRED MARX

FRED MARX IS A NEW COMPANY,

BUT PART OF A TRADITION THAT SEEMS TO BE

GRADUALLY EBBING AWAY. THE CAUSE OF THIS

EROSION IS MAINLY DUE TO THE UBIQUITOUS

ENCROACHMENT THAT SPORTSWEAR HAS MADE

INTO OUR LIFE STYLES.

 THE TRADITIONS THAT FRED MARX IS AIMING TO

BE A PART OF IS THAT OF THE ERA BEFORE

THE CORPORATE SPORTSWEAR INVASION,

A PERIOD BETWEEN 1950 AND 1990.

A PERIOD WHICH SAW YOUNG BRITISH STYLISTS

ATTRACT THE ATTENTION OF THE WHOLE PLANET.

WE SAW THE EMERGENCE OF THE TEDDY BOY,

THE ROCKER, THE MOD, CARNABY STREET,

GLAM, PUNK AND THE NEW ROMANTICS.

ALL WITHIN A 40 YEAR PERIOD BEFORE BIG

SPORTSWEAR TOOK OVER OUR STREETS.

A COLONISATION THAT HAS NOW LASTED

FOR OVER 30 YEARS AND STAGNATED THE STEADY EVOLUTION

OF OUR STYLE CONSCIOUS YOUTH CULTURE.

HERE'S FRED MARX